Untangling TripAdvisor Part 2: TripConnect

TripAdvisor can be a key player in your property's #BookDirect strategy. Over the course of this four-part mini-series, we'll walk you through how to take advantage of all that TripAdvisor has to offer. Part 2 will take you through TripConnect, TripAdvisor's cost-per-click program. We'll review the details of the program, the potential benefits, and how to determine if TripConnect is the right fit for your business.

Miss any of the previous sessions in our Tripadvisor series?

• Untangling Tripadvisor Part 1: Business Listings
• Untangling Tripadvisor Part 3: Sponsored Placements
• Untangling Tripadvisor Part 4: Instant Booking