Untangling TripAdvisor Part 2: TripConnect

TripAdvisor can be a key player in your property's #BookDirect strategy. Over the course of this four-part mini-series, we'll walk you through how to take advantage of all that TripAdvisor has to offer. Part 2 will take you through TripConnect, TripAdvisor's cost-per-click program. We'll review the details of the program, the potential benefits, and how to determine if TripConnect is the right fit for your business.