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Thursday, March 13, 2025

Best year ever: Devonfield Inn's experience with ThinkReservations

Ariel Frias Ducoudray
Property managementWebsitesGuest communicationsRevenue

Devonfield grew its revenue 11% in 2024, having its best year ever

Introduction

Devonfield Inn, a historic 15-room bed and breakfast located in Lee, Massachusetts, has successfully leveraged ThinkReservations to streamline operations and improve guest experiences.

The Challenge

As hands-on innkeepers, Doug Bagnasco and his partner Jim faced several challenges in managing their property:

  • Balancing personal and work life in a 24/7 business
  • Efficiently managing reservations and guest communications
  • Optimizing pricing and revenue management
  • Providing exceptional guest experiences while handling day-to-day operations

Why ThinkReservations

Devonfield Inn chose ThinkReservations as their property management solution for several key reasons:

  • Comprehensive functionality: the owners and staff can seamlessly use ThinkReservations without the need of manual processes.
  • Automated booking system: The platform allowed for seamless online bookings, reducing manual entry.
  • Integrated channel management: Efficient management of bookings across various channels.
  • Guest messaging system: ThinkMessenger facilitated improved communication with guests.
  • User-friendly interface: The system's intuitive design made it easy for staff to adapt and use effectively.
  • Robust reporting: ThinkReservations provided detailed reports, such as the Booking Pace Report, allowing for better forecasting and decision-making.
  • Revenue management: Integration with AI-powered revenue management tools helped optimize pricing and increase revenue.
"I love ThinkReservations because it makes my life a lot easier... ThinkReservations has helped us book more reservations, increase our rates, so we have a better ADR, higher occupancy, and we don't have to do the work" Doug Bagnasco - Owner, Devonfield Inn
Pool area of the Devonfield

The results

The implementation of ThinkReservations has yielded significant benefits for Devonfield Inn:

Improved operational efficiency

  • Streamlined booking process: The automated system has reduced manual work and allowed for bookings to occur 24/7.
  • Enhanced guest communication: ThinkMessenger has enabled more effective pre-arrival and during-stay communication with guests.

Increased revenue

  • Optimized pricing: Integration with AI-powered revenue management has led to better pricing decisions and increased revenue.
  • Effective upselling: The upsell portal has generated additional incremental revenue through targeted offers.

Enhanced guest experience

  • Improved response time: The texting feature allows staff to address guest needs promptly, even late at night.
  • Personalized service: The system enables staff to better prepare for guest arrivals and preferences.
  • Business growth: Devonfield Inn has experienced consistent growth, with 2024 being their best year ever. The shoulder seasons and off-season have seen increased business, with occupancy being maximized year round.
“2024 has been fantastic for us. We're actually having our best year ever and we feel very blessed.” Doug Bagnasco - Owner, Devonfield Inn
The view in one of Devonfield's bedrooms

Conclusion

The implementation of ThinkReservations has transformed Devonfield Inn's operations, leading to improved efficiency, enhanced guest experiences, and increased revenue. The comprehensive functionality, user-friendly interface, and robust reporting capabilities of ThinkReservations have proven to be valuable assets for the historic inn, supporting its growth and success in the Berkshire area.

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