Power up your business with ThinkWeb

Today’s hospitality landscape is competitive, with hotel owners facing increased operating costs, labor shortages, economic uncertainty, and increased competition. With these challenges, it isn’t enough to simply have a pretty website—your digital strategy needs to seamlessly connect your marketing, booking, and operation strategies.

This is where the products ThinkWeb and ThinkMarketing come in. By integrating a professionally designed website, a robust booking engine, and a Property Management System (PMS) that automates operations, hotel owners can not only attract more direct bookings but also keep guests engaged before, during, and after their stay. ThinkReservations’ dynamic duo empowers hotels to deliver a superior guest experience while boosting revenue and streamlining day-to-day tasks.

Here's how using these tools together can grow your business:

Effortless website design & management

ThinkWeb’s purpose is to help hotels build and maintain a user-friendly, high-converting, and professional website.

The typical setup for a hotel or bed and breakfast website is to have a website and a booking engine. They can be designed to look the same so that your brand flows through, but they are not the same application.

Most guests get forwarded from the website to the booking engine. They are two separate experiences, and hotels often lose bookings when the reservation has to be made on a separate application.

At ThinkReservations we wondered, what if the website was the booking engine? In doing so, we fundamentally changed the booking flow to better reflect the way potential guests view and navigate your website. When they are navigating through the website, they’re already in the booking process.

Richard Aday, CEO and Founder of ThinkReservations said it best, “It’s more than just a business tool. It’s the way your guests shop, it’s the way you receive support. It’s the way you figure out how to continue growing your business.”

ThinkWeb’s features include:

• Mobile-responsive and SEO-optimized designs.
• Customizable website templates tailored for your type of lodging (boutique hotel, resort, bed and breakfast, lodge, vacation rental, etc.)
• Seamless integration with the ThinkReservations booking engine and channel manager.
• Easy-to-use tools for content updates, image management, and optimization for search engines (SEO).

These features help owners establish a strong online presence, and convert website visitors into direct bookings.

Effective marketing campaigns

Everyone’s business is a little different. Some hotels are geared towards romantic experiences, while others cater more to adventure seekers. One of ThinkReservations’s newest products, ThinkMarketing helps you formulate and execute marketing strategies individually tailored to your target markets.

The most valuable customer is the one you already have. An estimated 48% of transactions are made by returning visitors. A healthy revenue flow should have a large portion of their bookings coming from repeat guests.

For this reason, ThinkMarketing helps formulate marketing efforts focus both attract and retain guests. Work with marketing experts to determine your marketing goals and send out engaging and high-conversion content.

ThinkMarketing’s features include:

• Monthly follow-up with an expert account manager to fine-tune your hotel marketing strategies, identify successes and find growth opportunities.
• Email campaign creation and management.
• Segmented email lists for personalized communication.
• Performance analytics to track the effectiveness of marketing campaigns.
• SEO web content to drive traffic to your website.
• Social media management

Hotel marketing can be intimidating. ThinkMarketing guides you through marketing campaigns while still giving you complete control over your brand and vision.

A dynamic duo

Your website is a critical part of your marketing strategy, and marketing is what helps drive traffic to your website. ThinkMarketing engages your guests through consistent marketing efforts and communication. ThinkWeb is about having an engaging website centered on the guest booking experience. They work together to create a comprehensive digital strategy for hotels.

ThinkMarketing brings visitors to your website, and ThinkWeb helps ensure visitors convert to bookings by providing an optimized user experience. Marketing analytics can help guide website improvements, while website user data helps drive marketing strategies.

Guests will have a cohesive user journey as both teams consistently brand your hotel across the marketing content and website. Collaboration with both products means that your marketing campaigns will align with the design and functionality of the website.

We strive to provide value to our customers, which means you have the flexibility to select the products and services that are best for your business.

Richard Aday says, “Our focus is always your business here at ThinkReservations. We care about our customers, we care about your guests, and we ask every day how we can provide more value to our customers. This is how we develop our products. It’s by focusing on your business that we can provide the tools and services that will help get you to the next level.”

Request a demo to see if ThinkWeb or ThinkMarketing could be a part of your business strategy and help grow your business.

What our customers say

Chris Kennedy, co-owner of The Inn on Main in Cape Cod, Massachussets, says about his ThinkWeb website:

It is faster. It's more responsive. It looks better We get comments on it. "You know that your website's fabulous". So that's been a great positive for our business.

See more in the Inn on Main case study.