Discover, Grow, Succeed

We just wrapped our first-ever ThinkGrowth conference, where we introduced a full lineup of new tools designed to simplify daily operations for independent properties. New features include a redesigned Front Desk experience, a powerful new Housekeeping Module, smarter guest communication tools, group booking enhancements, updated rate and cancellation controls, and more. The article walks through each new release, why it matters, and how these updates were shaped directly by innkeeper and B&B owner feedback.

Aimee Egger

Setting your seasonal pricing can feel uncertain: raise them too high and lose guests, drop them too low and lose profit. Our latest guide gives you seven strategies on how to master seasonal pricing with confidence. Learn how to plan ahead, balance occupancy, and boost revenue year-round using data and strategy, not guesswork.

Aimee Egger

Guest loyalty isn’t about points, it’s about connection. When travelers feel recognized and valued, they return, spend more, and share their experiences. Independent properties have an edge: the ability to deliver personalized, authentic hospitality that keeps guests returning. Read our article for ten proven strategies to build stronger guest relationships, boost retention, and drive more direct bookings in our latest blog.

Aimee Egger

Running an independent property can feel like a nonstop balancing act. ThinkReservations brings everything together (reservations, guest communication, your website, and marketing) in one platform that saves time and creates smoother guest experiences. Independent properties are already seeing measurable success: Blue Tang Inn grew revenue by 52%, York Harbor Inn doubled guest reviews, and Edgewater Resort generated $33,000 from a single newsletter. Real properties. Real results. Read the article to see how ThinkReservations can support your property’s growth

Aimee Egger

AI is changing how travelers plan and book their stays. AI Optimization (AIO) helps independent properties stay visible in Google’s AI Overviews and other AI-powered travel searches. Innkeepers must ensure their website and online content is optimized for AI search engines so that AI can recommend their property to travelers. Read our latest article to learn how to strengthen your online presence, boost direct bookings, and stay competitive in hospitality’s AI-driven landscape.

Aimee Egger

Hospitality is evolving faster than ever. At ThinkReservations, we’re hosting ThinkGrowth 2025 (our first-ever virtual conference) to explore how independent operators can grow smarter, adapt to new technologies, and connect with peers across the industry. From AI-driven marketing to pricing strategies and real-world insights from property leaders, ThinkGrowth is designed to inspire action, spark ideas, and shape the future together.

Richard Aday

Running a small hospitality property often means your time is consumed by repetitive tasks like managing reservations, sending confirmations, and updating reports. These responsibilities are essential, but they can take focus away from what matters most: creating memorable guest experiences. The right automation tools help small properties work smarter, not harder. By simplifying operations and reducing errors, automation gives you more time to connect with guests, improve their experience, and grow your business confidently.

Aimee Egger

AI tools are transforming hospitality for independent properties. Running an inn or boutique hotel means juggling reservations, pricing, and guest requests — often with fewer resources than larger competitors. AI tools can help lighten that load by automating routine tasks, guiding smarter pricing, and personalizing the guest journey. Our latest article explores the top AI platforms designed for independent properties. From marketing visibility to guest experience and operational efficiency, these tools can streamline daily work while helping you grow revenue and strengthen loyalty.

Aimee Egger

The travel industry is gaining momentum as travel confidence has grown through the summer. New tools like Google Flight Deals, hotel price tracking, and Airbnb’s Reserve Now, Pay Later are changing how travelers choose accommodations. For independent hotels, staying visible online and adapting quickly is key to capturing direct bookings. Properties must remain current with industry shifts and adopt strategies to adapt and excel. Read the full article here.

Aimee Egger

In the hospitality industry, relying on gut feeling can lead to missed opportunities and unnecessary costs. Reports and data reveal guest preferences, guide smarter pricing, streamline operations, and make marketing more effective. With the right insights, properties can stop guessing, start growing, and build guest experiences that lead to lasting loyalty.

Aimee Egger