Discover, Grow, Succeed

Hospitality management has never felt more complex, with rising costs, tighter margins, shifting guest expectations, and constant tech decisions pulling leaders in every direction. In “Straight from the source: what matters most to property leaders,” we recap our ThinkGrowth session and share what’s truly driving revenue and long-term growth in independent lodging, read the article and watch the full replay for practical strategies you can apply right away.

Beth Casey

Online travel agencies often appear before your property in Google search results. But what role do Google Hotel Ads play in who actually wins the booking? Our latest ThinkGrowth recap breaks down what guests see in Google’s hotel comparison view, how free booking links and paid placement work, and what the data shows about direct bookings. If you want clearer insight into rate parity, visibility, and when paid placement makes sense, this session is worth your time.

Scott Hall

Hospitality marketing has changed, and many of the old playbooks no longer work the same way. Our latest ThinkGrowth recap breaks down what actually drives bookings today, from visibility and trust to pricing, visuals, and data. We’re sharing practical insights on how guests discover properties now, how AI influences what they see first, and where small updates can make a real difference. If you want clearer direction and fewer distractions in your marketing, this is where you start.

Annie Buck

AI can feel overwhelming, especially for small hospitality teams juggling a lot at once. In our latest ThinkGrowth recap, we break down how AI for hospitality actually works and how to use it as a practical marketing tool, not a replacement for your voice. We’ll walk through a simple prompt-to-post workflow, explain why prompt quality matters, and show how AI can support everyday marketing, such as social posts and emails. If you have been curious about AI but unsure where to start, this is the place to begin.

Aimee Egger

Most independent properties do not struggle because they lack hustle, they struggle because their numbers are just a little too blurry to act on with confidence. ThinkAccounting was created to fix exactly that for ThinkReservations users. Built in partnership with Specialized Accounting, it pairs a secure client portal, accrual-based books, and hospitality-specific reporting so your P&L finally tells the same story you see on your calendar and in your occupancy.

Ariel Frias Ducoudray

Most independent lodging businesses walk a tightrope when it comes to cancellations. You need firm policies to protect your revenue, but you also don’t want every weather event or family emergency to turn into a difficult phone call. Travel Insurance, our new built‑in offering through TravelSafe, is meant to sit right in the middle of that tension. It gives guests real protection and gives you a solid footing to stand behind your policies.

Ariel Frias Ducoudray

We just wrapped our first-ever ThinkGrowth conference, where we introduced a full lineup of new tools designed to simplify daily operations for independent properties. New features include a redesigned Front Desk experience, a powerful new Housekeeping Module, smarter guest communication tools, group booking enhancements, updated rate and cancellation controls, and more. The article walks through each new release, why it matters, and how these updates were shaped directly by innkeeper and B&B owner feedback.

Aimee Egger

Setting your seasonal pricing can feel uncertain: raise them too high and lose guests, drop them too low and lose profit. Our latest guide gives you seven strategies on how to master seasonal pricing with confidence. Learn how to plan ahead, balance occupancy, and boost revenue year-round using data and strategy, not guesswork.

Aimee Egger

Guest loyalty isn’t about points, it’s about connection. When travelers feel recognized and valued, they return, spend more, and share their experiences. Independent properties have an edge: the ability to deliver personalized, authentic hospitality that keeps guests returning. Read our article for ten proven strategies to build stronger guest relationships, boost retention, and drive more direct bookings in our latest blog.

Aimee Egger

Running an independent property can feel like a nonstop balancing act. ThinkReservations brings everything together (reservations, guest communication, your website, and marketing) in one platform that saves time and creates smoother guest experiences. Independent properties are already seeing measurable success: Blue Tang Inn grew revenue by 52%, York Harbor Inn doubled guest reviews, and Edgewater Resort generated $33,000 from a single newsletter. Real properties. Real results. Read the article to see how ThinkReservations can support your property’s growth

Aimee Egger