Understanding Yield Management Strategies

The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences. Join E. Scot Fuller-Beatty, as he walks you through various strategies of yield management. This presentation will teach you through examples, help you better understand your reports, and even discuss how you can make OTAs work for you.

Join us and walk away with:

  • Various yield management techniques beyond fluctuating rates
  • A better understanding of using yield management in relation to OTAs such as Booking.com, Expedia, Airbnb, etc.
  • Tips for using the tools you may already have in your PMS to measure the results of the various yield management techniques you test
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